In support of UNICEF Supply Division’s Market Supply and Financing Centre (MSFC) and the Monitoring, Strategic Data, Evidence Centre (MSDEC), Strategy 4ward led a mixed-methods strategic review of UNICEF’s market-shaping strategy and market communications publications. We designed and analyzed data from a survey targeting thousands of global market stakeholders representing market supply, market demand, development financing and donor organizations, and UNICEF’s partner agencies. Our consultants led all qualitative research, including over 50 interviews with UNICEF’s market stakeholders. These stakeholders included executives from a multitude of UNICEF suppliers, from large vaccine manufacturers to producers of nutrition products in low- and middle-income countries. Strategy 4ward developed key recommendations to inform UNICEF’s market shaping strategies and modifications to key market publications. We also facilitated an evidence-use workshop with senior Supply Division leaders to identify actions for adopting the new strategies.